We Are The Oodie™
The kind of comfort wear that
makes you feel all fuzzy inside!
Promotion name | Black Friday Giveaway: Win $50,000 for your Dream Holiday |
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Eligible States/Territories | National |
Promotion Period | Start: 01 Oct 2025 9:00 AM AEST End: 01 Dec 2025 11:55 PM AEDT No entries will be accepted outside this time. |
Website address | theoodie.com |
Promoter | Davie Clothing Pty Ltd doing business as The Oodie ABN: 84 629 766 703 39 Orsmond Street, Hindmarsh SA 5007 help@theoodie.com |
Eligible entrants | Entry to the Promotion is open to Australian residents in all Eligible States/Territories who fulfil the method of entry requirements and are 18 years of age or older. |
Details of prize | The Major Prize is a $50,000 cash prize which may be used towards the winner's dream holiday or however the winner sees fit. There will be one major prize winner drawn from all eligible entries received during the promotion period. The Minor Prize is a $50 Oodie gift card. There will be 15 minor prize winners. All entries received from 8:30am AEDT 10th November 2025 to 8:30 am AEDT 14th November 2025 will be eligible to be in the daily draw to win a prize ($50 The Oodie gift card). There will be 5 daily draws with 3 winners drawn daily. |
Total number of prizes | 16 |
Total prize value | Total prize pool (inc GST): $50,750 |
Method of entry | To enter, an entrant must, during the Promotional Period: • For every $1 (excluding delivery charges) spent on any products at theoodie.com, entrants will automatically receive 1 entry into the promotion and/or • Entrants will also receive 5 entries by opting in to receive promotional emails and/or • Entrants will also receive 5 entries by opting in to receive SMS communications from the Promoter and/or • Entrants will receive 1 entry for each follow of the Promoter's official social media accounts and 1 entry for each share of promotional content to social media stories on each social media platform/post. and/or • Entrants will receive 5 bonus entries for each friend they successfully refer who subsequently enters the promotion. At any time, entrants may choose to opt out of the promotion by emailing help@theoodie.com, expressly requesting that they withdraw their entries into the promotion. Bonus Entry Activities: From 1st October 2025, the Promoter will periodically offer additional bonus entry opportunities, as detailed in Annexure 1. |
Maximum number of entries | Unlimited |
Prize draws |
Minor Prize draws: Daily Winner Mini random prize draws will occur at 4pm AEDT on 10th November 2025 to 14th November 2025 at Level 3, 95 Coventry Street, Southbank VIC 3006 AUS Major Prize Draw: A random major prize draw, in the presence of an independent scrutineer, will occur 10:00 AM AEDT on 02 Dec 2025 Location of draw: Level 13, 477 Pitt St, Sydney NSW 2000 |
Notification of winners | Daily Winner Mini prize draw winners will be notified via email within 2 business days of the relevant draw via email. Major Prize Winner will be notified via Email no later than 02 Dec 2025. |
Redemption Date | Winner must claim the prize by 27 February 2026. |
Public announcement of winners | The winner of the major prize will be published here: The Oodie website https://theoodie.com/pages/win-your-dream-holiday on 05 Dec 2025 |
Unclaimed prize draw | A random unclaimed prize draw, in the presence of an independent scrutineer, will occur 10:00 AM AEDT on 02 Mar 2026 Location of draw: Level 13, 477 Pitt St, Sydney NSW 2000 |
Notification of unclaimed prize winners | Unclaimed prize winner will be notified via Email no later than 02 Mar 2026. |
Public announcement of winners from unclaimed prize draw | The winner of the unclaimed prize will be published here: The Oodie website https://theoodie.com/pages/win-your-dream-holiday on 05 Mar 2026 |
Permit reference | Authorised under NSW Authority No. TP/04609 SA Permit No. T25/1734 ACT Permit No. TP 25/02270 |
Privacy Policy | https://theoodie.com/policies/privacy-policy |
What: | Bonus Entries: | Promotional Period: |
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Launch Day | Bonus 5x Entries on purchases for 24hours only |
Starts: 8:30am AEST // Wednesday 1st October Ends: 8:30am AEST // Thursday 2nd October |
Refer A Friend | Refer A Friend and Get 5 Bonus Entries when your Friend Enters Too! |
Starts: 8:30am AEST // Thursday 2nd October Ends: 8:30am AEST // Monday 1st December |
Mystery Entries | Every Purchase unlocks a random entry bonus. |
Starts: 8:30am AEST // Saturday 4th October Ends: 8:30am AEDT // Wednesday 8th October |
Category Weekend Challenge | Buy any Dressing Gown and get 3x bonus entries |
Starts: 8:30am AEDT // Wednesday 8th October Ends: 8:30am AEDT // Tuesday 14th October |
Spin The Cosy Wheel | Spin The Cosy Wheel everyday this period to win extra entries |
Starts: 4:30pm AEDT // Friday 10th October Ends: 8:30am AEDT // Monday 1st December |
Golden Ticket Bonus Entries | Your chance to get additional entries just by clicking an email (must be subscribed to receive emails) |
Starts: 8:30am AEDT // Tuesday 14th October Ends: 8:30am AEDT // Tuesday 21st October |
Category Weekend Challenge | Buy any PJ Item and get 5x bonus entries |
Starts: 8:30am AEDT // Friday 17th October Ends: 8:30am AEDT // Monday 20th October |
Daily Cosy Quiz | Answer our daily question to earn bonus entries! 3 Days only 1 per day per person |
Starts: 8:30am AEDT // Tuesday 21st October Ends: 8:30am AEDT // Friday 24th October |
Snap & Win | Share a photo wearing your fave Oodie product for a bonus 100 entries. 1 entry per person. |
Starts: 8:30am AEDT // Friday 24th October Ends: 8:30am AEDT // Thursday 30th October |
Category Weekend Challenge | Buy any Classic Sleep Tee and get 4x bonus entries |
Starts: 8:30am AEDT // Friday 24th October Ends: 8:30am AEDT // Monday 27th October |
Flash Entries 24 Hours | Bonus 10x entries on any purchase for 24 Hours only |
Starts: 8:30am AEDT // Thursday 30th October Ends: 8:30am AEDT // Friday 31st October |
Halloween Snap & Win | Share a photo wearing your Oodie Halloween look for a bonus 100 entries. |
Starts: 8:30am AEDT // Friday 31st October Ends: 8:30am AEDT // Saturday 1st November |
Category Weekend Challenge | Buy any Cooling Blanket and get 4x bonus entries |
Starts: 8:30am AEDT // Friday 31st October Ends: 8:30am AEDT // Monday 3rd November |
App Loyalty Week | Make a purchase via the app to unlock 5x bonus entries |
Starts: 8:30am AEDT // Monday 3rd November Ends: 11:55pm AEDT // Friday 7th November |
Category Weekend Challenge | Buy any Classic Oodie Original and get 4x bonus entries |
Starts: 8:30am AEDT // Friday 7th November Ends: 8:30am AEDT // Monday 10th November |
Daily Winner Mini Draw | All entries received from 8:30am AEDT 10th November 2025 to 8:30 am AEDT 14th November 2025 will be eligible to be in the daily draw to win a prize ($50 The Oodie gift card) There will be 3 winners daily. |
Starts: 8:30am AEDT // Monday 10th November Ends: 12pm AEDT // Friday 14th November |
Dream Destination Drop | Tell us your dream holiday destination for 100 extra entries |
Starts: 8:30am AEDT // Friday 14th November Ends: 8:30am AEDT // Wednesday 19th November |
Last Chance Ladder | Every day the bonus entry multiplier increases for every purchase! 18th November: 2x entries 19th November: 3x entries 20th November: 4x entries 21st November: 5x entries 22nd November: 6x entries 23rd November: 7x entries 24th November: 10x entries 25th November: 10x entries |
Starts: 8:30am AEDT // Tuesday 18th November Ends: 8:30am AEDT // Tuesday 25th November |
BFCM Bonus | Any Black Friday sale purchase include 5x entries |
Starts: 8:30am AEDT // Tuesday 25th November Ends: 8:30am AEDT // Friday 28th November |
Final Countdown | All purchases = 20x entries |
Starts: 8:30am AEDT // Friday 28th November Ends: 11:55pm AEDT // Monday 1st December |
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