The Oodie Is Where
Comfort Begins... 

What’s The Most Comfortable Thing In The World?

Back in 2018, Davie Fogarty had a big idea: to reinvent comfort. He created the Oodie™ Original – an irresistibly soft & snuggly wearable blanket, with a giant hood and a pocket so large it holds a year’s worth of snacks. 

Fast forward to today and over 8 million Oodie™ Originals later, and what started in Adelaide has grown into a worldwide comfort craze. Your happy place for movie nights, snuggles, gaming marathons, and all your cosy moments! 

The Oodie The Oodie

We Created A Comfort Revolution

With over 4+ MILLION happy customers and 300,000+ five-star reviews, we've become one of the world’s most loved comfort brands. 

The Oodie

4M+ happy
Customers

The Oodie

300k 5 Star
Reviews

The Oodie

Worlds most
beloved brands

We’ve Partnered With 50+ Of The World’s Biggest Brands 

The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie
The Oodie

Cosy Collabs

From co-branded drops with Krispy Kreme to purpose-led collections with Canteen, we love teaming up with brands and causes that make people feel good, inside and out. 

The Oodie
The Oodie

From co-branded drops with Krispy Kreme to purpose-led collections with Canteen, we love teaming up with brands and causes that make people feel good, inside and out. 

Comfort In Common

Everyone’s different, but we all have comfort in common. Our goal is to make sure everyone feels cosy and included, because comfort should never be one-size-fits-all. 

The Oodie The Oodie

Generous inclusive sizing 

The Oodie The Oodie

100s of fun prints

The Oodie The Oodie

World’s most beloved brands 

The Oodie The Oodie

Cosy options for everyone 

We're On A Mission
To Create Moments Of Happiness And Comfort

The Oodie

Customer Delight

We go above and beyond to surprise and delight, creating cosy products and experiences that put smiles on millions of faces

The Oodie

Comfort First

Cosiness isn’t just what we do – it’s who we are. Every Oodie product is designed for comfort you can trust. 

The Oodie

Joyful Innovation

We’re always dreaming up new ways to make everyday life softer, warmer, and comfier – your go-to for comfort essentials. 

The Oodie

Playful Personality

From hundreds of vibrant prints to quirky collabs, we make comfort fun. The Oodie is designed to create happiness as much as warmth!