© 2025, The Oodie
Davie Clothing Pty Ltd
Davie Group Trading (Australia) Pty Ltd (ABN 84 629 766 703), Davie Group Holdings Pty Ltd (CAN 646 762 370) and any subsidiary (we, us or our) is committed to protecting your privacy. This policy explains how we collect, use and protect your personal information. It applies to all personal information we handle, whether we collect it through our website, in person, or through other means.
For individuals located in the European Economic Area (EEA), United Kingdom or Switzerland: Additional rights and protections apply to you under the General Data Protection Regulation (EU) 2016/679 (GDPR) and, for UK residents, the UK General Data Protection Regulation (as incorporated into UK law) and the Data Protection Act 2018 (UK GDPR). Please refer to Appendix 1 at the end of this policy for information specific to your additional rights and how we process your personal information in accordance with GDPR and UK GDPR requirements.
For individuals located in California, please see our section on additional rights for Californian residents.
For individuals located in Canada, please see our section on dispute resolution for Canadian residents, including residents of Quebec.
Our Direct Marketing Program terms, Messaging Terms, Messaging Privacy Policy and any other terms available on our website will provide additional information (including details) on how we may use your Personal Information. In the event of inconsistency between this Privacy Policy and any other terms, this Privacy Policy shall prevail.
Name, address, email address and phone number
Service related information
Payment and transaction details for products and services you've purchased from us or enquiries about our products, your preferences for our services and your marketing preferences, and feedback and survey responses.
We collect and use your personal information to run our business and provide our services as set out below.
We may disclose personal information to:
Service providers such as IT service providers, data storage providers, web hosting and server providers, payment processors, marketing and advertising providers and analytics providers. This includes but is not limited to:
Professional advisers such as Bankers, Auditors, Insurers and insurance brokers, and legal advisers
Business partners including our existing and potential business partners or contractors
Legal and regulatory bodies such as courts and tribunals, regulatory authorities as required for regulatory purposes, and law enforcement officers
Corporate transactions: If we merge with or are acquired by another company, or sell our business assets, your information may be disclosed to our advisers, potential purchaser's advisers and may be included in transferred assets.
Other parties such as third parties you have authorised, emergency services when necessary, and any other parties as required or permitted by law
We store your personal information in Australia. However, your information may be accessed from or transferred to locations outside Australia in these circumstances:
Before disclosing your personal information in jurisdictions other than Australia and the United Kingdom, we take reasonable steps to ensure that the recipient treats your information in accordance with applicable law by only sending what is necessary, requiring recipients to protect your information through contractual agreements which require the recipient to comply with the privacy standards in applicable law or through other mechanisms that provide comparable safeguards, and by monitoring how recipients handle your information.
You can choose whether to provide personal information to us, however, if you don't provide certain information, we may not be able to provide some services. Let us know if you don't want to provide information and we will let you know when information is required versus optional.
We do not participate in the active collection of information of individuals under the age of 14, though we may inadvertently come into possession of such Personal Information. If you are the parent or legal guardian of a person under the age of 14 and believe that we have collected Personal Information of that minor and wish to request deletion or amendment of such information, please contact us.
You can request access to the personal information we hold about you and we will respond to your request within a reasonable time. We may charge a reasonable administrative fee for providing access and if we cannot provide access, we will explain why and explore alternative ways to share relevant information.
You can ask us to correct any information that is inaccurate, out of date, incomplete, irrelevant or misleading and we will take reasonable steps to correct your information promptly. If we cannot make the correction, we will explain why and discuss alternatives. You can ask us to add a statement to your information noting your requested correction.
You can opt-out of receiving marketing communications at any time. Each marketing communication will include an unsubscribe option. You can change your marketing preferences by contacting us. We will process your request as soon as practicable.
Email: help@theoodie.com
Post: Davie Group, 39 Orsmond Street, Hindmarsh, SA, 5007, Australia
What to include: Your full name, contact details, clear details about your request or complaint, and any relevant dates or reference numbers.
We will:
If you're not satisfied with our response to your complaint, you can ask for a review by our senior management, or contact external bodies:
You don't have to contact us first before going to the ICO, but we'd appreciate the opportunity to try to resolve your concerns directly with you.
This is the same process whether you want to access your information, correct mistakes, change marketing preferences, or make a complaint about our privacy practices.
If you are a California resident, you have additional rights under California Civil Code Section 1798.83. You may request information about our disclosure of Personal Information to third parties for their direct marketing purposes.
To make such a request, please contact us using our contact form. We will respond to your request within the timeframes required by California law.
Please note we do not sell your Personal Information to third parties. For the avoidance of doubt, we do not consider a sale of the business or any single subsidiary of the business and its relevant assets (including contact lists) as the sale of your Personal Information unless such sale is solely for the purpose of the purchaser acquiring Personal Information of our customers.
Except for residents of Canada, we generally do not rely on consent as a legal basis for processing your Personal Information, although we will obtain your consent where your consent is required under applicable law. If you are a resident of Canada, we will rely on your consent as the legal basis for processing your Personal Information and you may withdraw consent at any time by contacting us.
We use multiple layers of security to protect your information.
Please note that any information you choose to share publicly on online platforms (such as comments or reviews) can be accessed and used by others. We cannot control or protect information that you make publicly available.
We keep your personal information only as long as we need it for the purposes we collected it, or as required by law. When we no longer need it, we securely destroy or de-identify it.
We use cookies, tracking pixels, and similar technologies on our website and in our emails to improve your experience and our services. You can view details on all our cookies at any time on our Cookie Declaration Page.
Essential Functions
Analytics and Performance
Personalisation
You can manage these technologies by:
Note: Blocking all cookies may affect website functionality and your user experience. Our Website responds to Do Not Track requests from our cookie consent manager, which appears when you first visit our site. You can manage your tracking preferences through this tool at any time.
We use Google Analytics to understand how people use our website. This involves cookies that collect information about your browsing activity. You can opt out of Google's advertising features through your Google account settings, browser add-ons, or your device's privacy settings. Google provides various tools and options to control how your data is used for advertising purposes. You can learn more about how Google uses your data and your available options on Google's privacy pages.
We use Meta's advertising tools (such as Meta Pixel) to understand how our ads perform and to show you more relevant advertisements on Meta platforms like Facebook and Instagram when you visit our website or app. You can manage whether we connect information from our website with your Meta account for advertising purposes by adjusting your settings within your Meta account preferences.
When you use single sign-on to connect with us, we'll receive personal information from that provider based on your privacy settings with them. This may include your name, username, profile picture, and other details you've chosen to share.
We use this information to create your profile on our platform and give you access to our services.
If you connected through Facebook, you can ask us to delete the personal information we received from Facebook. To do this, email us at our contact address below and tell us what information you'd like deleted. If we can't delete certain information, we'll explain why.
We use artificial intelligence and machine learning technologies in our business operations and services, including AI tools provided by third parties. We only use these technologies when legally permitted and necessary for our business.
We may use AI technologies to:
Our use of AI technology does not extend to any automated decision making processes.
When we work with third-party AI providers, we ensure they handle your personal information in accordance with privacy laws through contractual requirements and appropriate safeguards.
Any information generated or inferred about you by AI technologies is treated as personal information, and you maintain all the rights outlined in this privacy policy. When using AI with your personal information, we commit to:
Transparency and control
Security
Risk mitigation
We may update this policy at any time by posting the revised version on our website. We recommend that you review our website regularly to stay current with any policy changes.
Last Amendment: 01 April 2026.
Under the General Data Protection Regulation (EU) 2016/679 (GDPR) and, for UK residents, the UK General Data Protection Regulation (as incorporated into UK law) and the Data Protection Act 2018 (together, the European Data Protection Laws), individuals located in the EU and UK have additional rights which apply to their personal information. Personal information under these Data Protection Laws is often referred to as personal data and is defined as information relating to an identified or identifiable natural person. This Appendix 1 sets out the additional rights we give to individuals located in the EU and UK, as well as the lawful basis on how we process the personal information of individuals located in the EU and UK.
European Data Protection Law requires us to have proper legal reasons for using your personal data. We can only use your information when we have one or more of these legal bases:
Note that we may process your personal data for more than one legal basis depending on the specific purpose for which we are using your data. Please reach out to us if you need further details about the specific legal basis we are relying on to process your personal data.
The full purposes of processing are set out above under "Why we collect, hold, use and disclose personal information." The legal basis for this processing is set out below.
Purpose: Business operations
Legal basis: Performance of a Contract; Legal Duty (for billing and record-keeping requirements); Legitimate interests
Types of information: Identity and contact details; Service related information; Digital information
Purpose: Communication and support
Legal basis: Legitimate interests
Types of information: Identity and Contact Data; Digital Information
Purpose: Service improvement
Legal basis: Legitimate interests
Types of information: Digital Information
Purpose: Marketing and promotions
Legal basis: Legitimate interests
Types of information: Identity and Contact Data; Digital Information
Purpose: Employment purposes
Legal basis: Legitimate interests; Legal Duty; Consent; Performance of a Contract
Types of information: Identity and Contact Data; Professional Data
Purpose: Legal and compliance
Legal basis: Legal Duty
Types of information: All relevant personal information
Your information may be transferred to locations outside the EU or United Kingdom in these circumstances:
Our approach to overseas transfers: When we transfer your personal data outside the EU or United Kingdom, we ensure it receives appropriate protection by:
How long we keep your information
We only keep your personal data for as long as we need it to:
We may keep your information for longer periods if:
How we decide retention periods
When determining how long to keep your information, we consider:
What happens when we no longer need your information
Once we no longer need your personal data, we will securely delete or destroy it in accordance with our data retention policies and legal requirements. You can request information about retention periods for your data and ask for early deletion where legally possible.
In addition to the rights set out in our policy above, you also have the following rights.
Right to Erasure
You can request deletion of your personal data in certain limited circumstances as set out in European Data Protection Law, such as where the data is no longer necessary or has been unlawfully processed. This right is not absolute and we may be required or entitled to retain your data for legal, regulatory or legitimate business reasons.
Right to Restrict Processing
You can ask us to suspend processing where:
Right to Data Portability
Where technically feasible, you can receive your personal data in a structured, commonly used format or have it transmitted to another controller where:
Right to Object
You can object to processing based on legitimate interests or for direct marketing purposes. We will stop processing unless we can demonstrate compelling legitimate grounds.
Right to Withdraw Consent
Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.
For any questions about how we process your personal information under GDPR, please contact us at:
Email: help@theoodie.com